Water from fiji
I came across this Fijian water in Boots in Birmingham, I’m still finding it very difficult to understand its popularity. Is the message of single use plastic falling on completely deaf ears, how can it be that a bottle of water can be filled in Fiji and then transported 9,827 miles to then be loaded onto a lorry and sent to shops all over the U.K, for the cost of 99 pence.
53% of the Fijian population have no access to clean water and yet the population of Birmingham which has access to clean, safe drinking water can and will purchase water contained in a plastic bottle. Does Fiji water taste any different? It is advertised as tasting clean and soft, hmm, like water then.
A little research shows that there ares issues and the conflicts to consider, Fiji water company is owned by a Californian couple with a business Pom wonderful, who sell a range of speciality drinks. The Pom drinks company were paying 1/3 of a cent per litre for the water, but after protests they now pay 15 cents per litre. This payment constitutes a large proportion of Fijis G,D,P, the company are also one of the largest employees in Fiji and without it many Fijians would lose their jobs.
Does this justify a foreign company making a profit from a smaller one, selling water from a country where half of its residents do not have access to clean water. Could a simpler solution be for the people of Fiji to sell the water for themselves, using the profits to provide fresh clean water to all of its population?
I’m left wondering if there is a strong advertising campaign that accompanies this water, or is it the celebrities, personalities that are seen to be drinking it, or that it appears on the menu of high-class restaurants. Are these the things that affect people’s behaviour?
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