Lemon Tree

​Why lemon,
In the days after pancake day this year, I asked friends to keep their plastic lemons for an art project I had in mind, I was given 18 plastic lemons! Many of the lemons still had juice left inside, when I asked questions about this, the answers all led to the fact that these lemons had only been purchased to put this lemon juice on to a pancake, they didn’t need to keep the plastic lemons, as they had fresh lemons in the fridge.
 This is a piece that explores the power of advertising and how a company can change our shopping habits and the long-term effects of our actions. The slogan of ‘don’t forget your pancakes on jiff lemon day’, is advertising genius. To persuade shoppers to purchase a plastic lemon to squeeze on their pancakes when they already have a lemon in the fridge
The advertising campaign has buried itself into our heads, pancakes and jiff lemon just go together, people who don’t buy single use plastic bottles thought it was perfectly acceptable to buy a single use plastic lemon
But at the same time many fresh lemons are sold in plastic net bags, these bags are problematic as they not only do not degrade, but their mesh form traps and maims animals that come into contact with them
I wanted people to stop and think about the effect that a simple lemon could have on the environment, and the way our behavior has been manipulated